Inspired, we set to work. We started with the real thing, inviting balloon artist Cesare to come play. He filled our workspace with a whole zoo of fabulous balloon animals. From there, we had to figure out how to get these animals into an iPhone and bring them to life.
We initially thought that stop-action animation would be the way to go. We photographed our animals from every angle and played with stringing the images together to create an animation.
However, we found a better way. Computer rendering allowed us to not only capture the feel of a real balloon animal, but it also let us exaggerate features to give the animals more character. Better still, it gave us the freedom to dream up new animals that had yet to be seen in balloon form.
The animals evolved with the addition of color, transparency, light, and reflection. These renderings were then animated to give each animal a choreographed action to match its personality. Meanwhile, our friends at Red Dot Media did an amazing job designing the sounds, an array of squeaks, stomps, quacks, and roars that enliven the Balloonimals experience.