Grounded in Real Kids


Kids are our greatest inspiration, and we believe that a great app requires fantastic toy testers. Kids help us see what elicits giggles and make it obvious when we've nailed the perfect interaction... or not. They are our experts.


A History in Toy Invention


Our team of inventors is known for delivering award-winning toys for over 20 years. Rooted in this history, we have a wealth of kid and play knowledge, from child development stages to the hottest toy trends. Plus, the Toy Lab is a really fun place to be!

Trusted Partners


We're proud to collaborate with Sesame Workshop, Fisher-Price and Leapfrog. Kids love these brands from their play value. Parents and kid advocates trust and respect them for their reputable quality and integrity. We're honored to create great apps together.