We love Creativity and Play. We make Apps and Toys.
Our team of designers, educators and toy experts strive to encourage kids' innate tendencies towards curiosity, play and imagination through awe-inspiring interactions that are kid adored and parent approved.
Grounded in Real Kids
Kids are our greatest inspiration, and we believe that a great app requires fantastic toy testers. Kids help us see what elicits giggles and make it obvious when we've nailed the perfect interaction... or not. They are our experts.
A History in Toy Invention
Our team of inventors is known for delivering award-winning toys for over 20 years. Rooted in this history, we have a wealth of kid and play knowledge, from child development stages to the hottest toy trends. Plus, the Toy Lab is a really fun place to be!
We're proud to collaborate with Sesame Workshop, Fisher-Price and Leapfrog. Kids love these brands from their play value. Parents and kid advocates trust and respect them for their reputable quality and integrity. We're honored to create great apps together.